Accurately Measure Your Reach: Here's How

As a publisher—whether you're running a newspaper, magazine, or blog—understanding how well your content resonates with your audience is crucial. Knowing which topics perform well and which...

Will Google’s Value-Based Bidding (VBB) Work for You?

Will Google’s Value-Based Bidding (VBB) Work for You? Google's Value-Based Bidding (VBB) promises to revolutionize campaign optimization by focusing on maximizing the value of conversions...

How to respect Privacy while gaining Valuable Insights

In the digital age, the tug-of-war between preserving privacy and pursuing profit is more pronounced than ever. Surveillance capitalism has emerged as a dominant model, where companies harvest and...

The Analytics Cost You Didn’t Know You Were Paying

The True Cost of Consent-Requiring Website Analytics Today, visitor consent has become a cornerstone of data privacy regulations like GDPR and ePrivacy. While these regulations are essential for...

How Privacy Regulations Impact Your Analytics

In recent years, the landscape of web analytics has undergone significant transformations, largely driven by stringent privacy regulations like the GDPR and ePrivacy Directive. As businesses...

Embracing Usage-Based Analytics

In a world of constant change, data-driven insights are the key for businesses to stay competitive. However, many face the challenge of balancing respect for user privacy with capturing...

Enhancing Digital Privacy with Scoby Analytics

In today's digital landscape, where data privacy concerns are at an all-time high, Scoby Analytics stands out as a beacon of trust and innovation. We understand the critical importance of...

Scoby Analytics now available in the WordPress Plugin Directory

We are happy to announce a major milestone: Our Scoby Analytics WordPress plugin is now officially listed in the WordPress Plugin Directory! This new feature makes it easier and safer than ever...

Revolutionize Your Content Strategy with Scoby's AI-Powered Content Analysis

In the ever-evolving landscape of digital content, understanding what resonates with your audience is not just beneficial – it's crucial. That's why at Scoby Analytics, we're excited...

The Dawn of a New Analytics Era with Scoby Analytics

The digital landscape is undergoing a seismic shift, reshaping the way businesses engage with their audiences. One cannot overlook the recent decision by the European data regulator to ban...

Navigating Healthcare Analytics with Scoby Analytics

In light of recent findings and the intense scrutiny surrounding mainstream web analytics tools, it's high time that healthcare organizations reconsider their approach to patient and visitor...

What Exactly Are Personal Data?

In today's digital age, data protection plays an increasingly significant role, especially in the context of personal data and European regulations like GDPR, ePrivacy Directive, TTDSG, and...

Understanding Website Traffic Metrics: Average vs. Median Time Spent

Web analytics play an integral role in determining the success of your online business. In order to make informed decisions, it's crucial to understand the different metrics and what they...

"We Respect Your Privacy": More Than Just a Catchphrase

The rigors of Germany's data protection standards stand as a bold testament to its unwavering dedication to individual privacy. Yet, in a digital world overrun with ubiquitous consent pop-ups...

Better Analytics, Because of, Not Despite, Consent-Free Design

In an era where data protection and online privacy are of paramount importance, many website operators wonder: How can we gain detailed insights into website traffic without compromising our...

Cookieless Tracking in Europe: Consent-Free Isn't Automatic

In the ever-shifting landscape of online marketing and website analytics, the complexity of privacy has significantly increased. Cookieless tracking might seem like a simple solution to bypass...

Scoby Analytics: Reshaping Web Traffic Analysis

In an increasingly digitized world, knowing how your website is being used is vital. However, the landscape of web analytics tools is populated with solutions that often require visitor consent...

Beyond Averages: Unlocking Insights with Percentiles in Web Analytics

When it comes to web analytics, we often default to relying on averages to summarize user behaviour. Average time on site, average page views, average bounce rate — we've all used these...

A Data Privacy Compliant Alternative to Google Analytics

In the age of digital transparency, the question of data privacy looms large for businesses worldwide. A recent case involving Tele2, a major telecom operator in Sweden, and its use of Google...

Scoby Analytics vs. Google Analytics 4

While Google Analytics certainly leads the pack in the realm of web analytics, its latest version - Google Analytics 4 (GA4) - has shown some shortcomings impacting user-friendliness and privacy...

Scoby Analytics Now Available in German

We're thrilled to announce that the Scoby Dashboard is now available in German! This update is part of our ongoing effort to make our platform more accessible and user-friendly for our global...

Scoby Analytics is now a Looker Studio Partner

We're excited to announce that our official Looker Studio Connector is now available to all Scoby Analytics customers at no extra cost. This new addition is designed to streamline your data...

Google Conversion Tracking and the GDPR - Problems with Cookies

If you offer a product online, it's important to track your marketing efforts. You want to measure if you are reaching your goals. What conversion rate did your different campaigns achieve on...

Google Analytics without consent

In an increasingly digital world, usage data is becoming increasingly important for optimizing websites and online marketing campaigns. The use of Google Analytics has established itself as the...

Google Ads Conversion Tracking and Privacy

Google Ads Conversion Tracking is an important factor in the success of an online marketing campaign. It allows companies to measure and optimize the effectiveness of their advertising campaigns...