Empower Your Writing with Scoby Analytics

Make Writing Easier with Scoby Analytics

Scoby Analytics is designed to empower authors by providing powerful insights and tools without the need for technical expertise. Our platform simplifies the process of understanding audience engagement and content performance, helping you create content that resonates.

Automatic Data Collection

Scoby Analytics automatically collects essential information such as author names and article titles using our proprietary bot. This ensures that authors have access to accurate and up-to-date data about their content's performance.

• Effortless Tracking: Easily see how your articles are performing without manual data entry. Our system automatically tracks your work and provides you with valuable insights.
• Performance Highlights: Get an overview of which of your articles are gaining the most traction and why, helping you replicate success.

AI-Based Content Analysis & Classification

Our advanced AI-based content classification system provides deeper insights into your writing, helping you understand and improve your content.

• Content Categories: See how your articles fit into different categories such as News, Politics, Economy, Sports, and more. This helps you understand the broader context of your work.
• Topics and Entities Recognition: Identify specific topics and entities (like Brands, Persons, Places, or Events) within your articles. This allows you to understand which subjects are resonating with your audience.
• Content Tags: Enhance the discoverability and relevance of your articles with automatically generated content tags. These tags help improve your SEO and increase audience engagement.

Deep Audience Insights

Scoby Analytics provides a differentiated view of time spent on your articles, offering more than just average metrics:

• Time Spent Distribution: See the distribution of how long different segments of your audience spend on your content. Understand the percentage of readers who spend short vs. long periods on your articles.
• Median and Percentiles: Analyze median time spent, along with specific percentiles (top 25%, 5%, and 1%) to get a clearer picture of engagement.
• Interest KPIs: Our unique Interest KPI combines page views, time spent, and bounce rate into one metric that shows where your audience's interests lie. This helps you identify which content truly engages your readers.

Anonymous Segmentation

Gain insights into how different visitor groups interact with your content through anonymous segmentation:

• Audience Segments: Understand how various segments (e.g., new vs. returning visitors, subscribers etc.) engage with your articles. This helps tailor content to specific audience preferences.
• Behavioral Patterns: Identify behavioral patterns among different segments, allowing for more targeted content planning and improved reader engagement.

Enhance Your Writing

With Scoby Analytics, authors can gain valuable insights that enhance their writing and content strategy.

• Identify Trends: Spot emerging trends and topics that capture your audience's attention, allowing you to stay ahead of the curve.
• Optimize Content: Determine which types of content perform best and adjust your writing strategy accordingly.
• Boost Engagement: Use insights to create content that resonates more deeply with your readers, increasing overall engagement and loyalty.

Scoby Analytics is your partner in transforming raw data into actionable insights for your writing. Our platform provides the tools you need to enhance content relevance and engagement in today's competitive media landscape.

Book a demo or Contact us to learn more about how Scoby Analytics can support your writing.